How it works
- 01
Pose & Print
Step into the booth at 136 Bowery with your group (2–4 people) or solo. Pick your angle, take your shot, and receive your print.
- $10 per session: 1 full-body shot, 1 retake, one 4x6 print
- Extra prints are $5 each, up to 6 per session
- Angles: low, eye level, or top corner
- Tap to pay only
- All ages welcome
- 02
Post to web app
Posting is optional. Scan the QR code on your print to post your photo to the web app, where other groups can react to it.
- Everyone scans the QR code on your print to join & claim your photo
- Scan within 48 hours of your shoot
- 18+ to post
- Get your whole group’s OK before posting
- One profile per group photo. You react and match as a group, not as individuals.
- You sign up with your phone number. It stays private and is never shared with anyone.
- Photos show on the leaderboard at playbooth.xyz and on the screen outside the booth, 24/7
- Removing your photo takes it down for your whole group
- In more than one photo? Switch between your groups in the app
- 03
React & match
You react as a group, to other groups. Reactions are anonymous and need your whole group’s OK to send. If they react back, it’s a match and a group chat opens in the app.
- The available reactions are characters representing friendship, love, or lust
- Each group gets 2 free reactions per session
- Extra reactions are $4.99, or 3 for $9.99
- Going solo? Your reactions send right away
- When you match, neither side sees which reaction the other sent
- Anyone can see how many reactions a group has, but which kinds stay hidden until its 4th reaction
The booth
Conceptualized by Grownkid. Designed and built by Bag Studio in collaboration with Regular Expression. Showcased at 136 Bowery.
The leaderboard
A public portrait of desire.
A 24/7 screen in the window at 136 Bowery ranks the top 5 groups by reactions received. One reaction doesn't say much. Together, they show who people are drawn to, and why.
Every posted photo goes on the physical leaderboard and playbooth.xyz web app. The window screen shows the five groups with the most reactions, plus each group's mix of friendship, love and lust. New groups scroll across the New Faces banner.
The idea
Connection is rarely linear.
The person you wanted to impress becomes your closest friend. A friend becomes someone you can't stop thinking about. Chemistry takes time to find its shape. Most of the ways we meet each other make us decide what we're looking for before we've even said hello.
Playbooth lets your friend group match with other groups without saying what you're after. A match could lead to new friends, a double date, or something more.
Click to read moreRead less▾▴
It rebuilds the photo booth, a staple of any night out, into a modern container that acknowledges how today's connections begin and move between our physical and digital worlds. A photo strip usually ends up on a fridge, proof of a sweet memory. Here, it can lead to the next one.
Friend groups step into a full-body booth, take a single photograph, and post it to the web app, where other groups can react to it. There are three reactions to choose from, each with its own character, representing friendship, love, and lust. Every reaction is anonymous. A group's first three reactions show up as question marks. After that, they can see which types they’ve gotten, but never who sent them.
Friendship
Love
LustThe 24/7 street-facing leaderboard ranks the top groups and shows the types of reactions each one has received. A single reaction doesn’t mean much, but all of them together show spectators passing by which groups people are drawn to, and why. The result is a public portrait of desire.
GROUP 01TALLYBecause no one can see who sent a reaction, a match only happens when two groups react to each other by coincidence. A group chat opens between them, but neither side ever learns whether the other reacted out of desire for friendship, love, or lust.
Plausible deniability makes space for the connection to evolve naturally.
Information
Where136 Bowery, NYC
WhenOct 24 – Nov 8
Hours10:30 AM – 10 PM
Price$10 per session, including a 4x6 print (extra prints $5 each)
WhoAll ages; 18+ to post to the leaderboard. Groups of 2–4, or solo.
FAQ
What is Playbooth?+
A full-body photo booth pop-up in NYC by Grownkid. Take a photo with your friends, get a 4x6 print, and post it to a public leaderboard where other groups can react anonymously. If two groups react to each other, it's a match.
What's a reaction?+
An anonymous signal one group sends another. There are three, each with its own character, representing friendship, love and lust, and no one is ever asked to say which. Each session comes with two. A group's first three reactions show up as question marks. After that, you can see which types you've gotten, but never who sent them.
Is this a dating app?+
No. It's a photo booth meant to encourage playful connection. What happens after a match is up to you.
Do I have to post my photo?+
No. Posting is optional, and you get your print either way. Only post with your whole group's consent.
How old do I have to be?+
The booth is open to all ages. You need to be 18+ to post to the leaderboard.
Do I need to book ahead?+
No. Walk-in only.
What if someone makes me uncomfortable?+
You can report any group or message, and we review every report.
Do I need to come with friends?+
No. Groups of 2–4 are the most fun, but you can come solo too.
What happens when we match?+
Everyone in both groups gets a text and a group chat opens. Neither side ever learns whether the other reacted out of desire for friendship, love, or lust. From there, it could turn into new friends, a double date, or something more.
Who can see my photo?+
Everyone. Posted photos are public on the leaderboard and on the street-facing screen at 136 Bowery, 24/7.
Can I take my photo down?+
Yes. One tap removes it for everyone, or email us and we'll take it down.
How much does it cost?+
$10 per session, including a 4x6 print. Extra prints are $5 each, up to 6.
How long does a session take?+
About 2–4 minutes.
Who's behind Playbooth?+
Playbooth is a Grownkid experience. Grownkid is a NYC social club built on one idea: the meaning of life is play.
How it works
- 01
Pose & Print
Step into the booth at 136 Bowery with your group (2–4 people) or solo. Pick your angle, take your shot, and receive your print.
- $10 per session: 1 full-body shot, 1 retake, one 4x6 print
- Extra prints are $5 each, up to 6 per session
- Angles: low, eye level, or top corner
- Tap to pay only
- All ages welcome
- 02
Post to web app
Posting is optional. Scan the QR code on your print to post your photo to the web app, where other groups can react to it.
- Everyone scans the QR code on your print to join & claim your photo
- Scan within 48 hours of your shoot
- 18+ to post
- Get your whole group’s OK before posting
- One profile per group photo. You react and match as a group, not as individuals.
- You sign up with your phone number. It stays private and is never shared with anyone.
- Photos show on the leaderboard at playbooth.xyz and on the screen outside the booth, 24/7
- Removing your photo takes it down for your whole group
- In more than one photo? Switch between your groups in the app
- 03
React & match
You react as a group, to other groups. Reactions are anonymous and need your whole group’s OK to send. If they react back, it’s a match and a group chat opens in the app.
- The available reactions are characters representing friendship, love, or lust
- Each group gets 2 free reactions per session
- Extra reactions are $4.99, or 3 for $9.99
- Going solo? Your reactions send right away
- When you match, neither side sees which reaction the other sent
- Anyone can see how many reactions a group has, but which kinds stay hidden until its 4th reaction
The booth
Conceptualized by Grownkid. Designed and built by Bag Studio in collaboration with Regular Expression. Showcased at 136 Bowery.
The leaderboard
A public portrait of desire.
A 24/7 screen in the window at 136 Bowery ranks the top 5 groups by reactions received. One reaction doesn't say much. Together, they show who people are drawn to, and why.
Every posted photo goes on the physical leaderboard and playbooth.xyz web app. The window screen shows the five groups with the most reactions, plus each group's mix of friendship, love and lust. New groups scroll across the New Faces banner.
The idea
Connection is rarely linear.
The person you wanted to impress becomes your closest friend. A friend becomes someone you can't stop thinking about. Chemistry takes time to find its shape. Most of the ways we meet each other make us decide what we're looking for before we've even said hello.
Playbooth lets your friend group match with other groups without saying what you're after. A match could lead to new friends, a double date, or something more.
Click to read moreRead less▾▴
It rebuilds the photo booth, a staple of any night out, into a modern container that acknowledges how today's connections begin and move between our physical and digital worlds. A photo strip usually ends up on a fridge, proof of a sweet memory. Here, it can lead to the next one.
Friend groups step into a full-body booth, take a single photograph, and post it to the web app, where other groups can react to it. There are three reactions to choose from, each with its own character, representing friendship, love, and lust. Every reaction is anonymous. A group's first three reactions show up as question marks. After that, they can see which types they’ve gotten, but never who sent them.
FriendshipLoveLustThe 24/7 street-facing leaderboard ranks the top groups and shows the types of reactions each one has received. A single reaction doesn’t mean much, but all of them together show spectators passing by which groups people are drawn to, and why. The result is a public portrait of desire.
GROUP 01TALLYBecause no one can see who sent a reaction, a match only happens when two groups react to each other by coincidence. A group chat opens between them, but neither side ever learns whether the other reacted out of desire for friendship, love, or lust.
Plausible deniability makes space for the connection to evolve naturally.
Information
Where136 Bowery, NYC
WhenOct 24 – Nov 8
Hours10:30 AM – 10 PM
Price$10 per session, including a 4x6 print (extra prints $5 each)
WhoAll ages; 18+ to post to the leaderboard. Groups of 2–4, or solo.
FAQ
What is Playbooth?+
A full-body photo booth pop-up in NYC by Grownkid. Take a photo with your friends, get a 4x6 print, and post it to a public leaderboard where other groups can react anonymously. If two groups react to each other, it's a match.
What's a reaction?+
An anonymous signal one group sends another. There are three, each with its own character, representing friendship, love and lust, and no one is ever asked to say which. Each session comes with two. A group's first three reactions show up as question marks. After that, you can see which types you've gotten, but never who sent them.
Is this a dating app?+
No. It's a photo booth meant to encourage playful connection. What happens after a match is up to you.
Do I have to post my photo?+
No. Posting is optional, and you get your print either way. Only post with your whole group's consent.
How old do I have to be?+
The booth is open to all ages. You need to be 18+ to post to the leaderboard.
Do I need to book ahead?+
No. Walk-in only.
What if someone makes me uncomfortable?+
You can report any group or message, and we review every report.
Do I need to come with friends?+
No. Groups of 2–4 are the most fun, but you can come solo too.
What happens when we match?+
Everyone in both groups gets a text and a group chat opens. Neither side ever learns whether the other reacted out of desire for friendship, love, or lust. From there, it could turn into new friends, a double date, or something more.
Who can see my photo?+
Everyone. Posted photos are public on the leaderboard and on the street-facing screen at 136 Bowery, 24/7.
Can I take my photo down?+
Yes. One tap removes it for everyone, or email us and we'll take it down.
How much does it cost?+
$10 per session, including a 4x6 print. Extra prints are $5 each, up to 6.
How long does a session take?+
About 2–4 minutes.
Who's behind Playbooth?+
Playbooth is a Grownkid experience. Grownkid is a NYC social club built on one idea: the meaning of life is play.
How it works
- 01
Pose & Print
Step into the booth at 136 Bowery with your group (2–4 people) or solo. Pick your angle, take your shot, and receive your print.
- $10 per session: 1 full-body shot, 1 retake, one 4x6 print
- Extra prints are $5 each, up to 6 per session
- Angles: low, eye level, or top corner
- Tap to pay only
- All ages welcome
- 02
Post to web app
Posting is optional. Scan the QR code on your print to post your photo to the web app, where other groups can react to it.
- Everyone scans the QR code on your print to join & claim your photo
- Scan within 48 hours of your shoot
- 18+ to post
- Get your whole group’s OK before posting
- One profile per group photo. You react and match as a group, not as individuals.
- You sign up with your phone number. It stays private and is never shared with anyone.
- Photos show on the leaderboard at playbooth.xyz and on the screen outside the booth, 24/7
- Removing your photo takes it down for your whole group
- In more than one photo? Switch between your groups in the app
- 03
React & match
You react as a group, to other groups. Reactions are anonymous and need your whole group’s OK to send. If they react back, it’s a match and a group chat opens in the app.
- The available reactions are characters representing friendship, love, or lust
- Each group gets 2 free reactions per session
- Extra reactions are $4.99, or 3 for $9.99
- Going solo? Your reactions send right away
- When you match, neither side sees which reaction the other sent
- Anyone can see how many reactions a group has, but which kinds stay hidden until its 4th reaction
The booth
Conceptualized by Grownkid. Designed and built by Bag Studio in collaboration with Regular Expression. Showcased at 136 Bowery.
The leaderboard
A public portrait of desire.
A 24/7 screen in the window at 136 Bowery ranks the top 5 groups by reactions received. One reaction doesn't say much. Together, they show who people are drawn to, and why.
Every posted photo goes on the physical leaderboard and playbooth.xyz web app. The window screen shows the five groups with the most reactions, plus each group's mix of friendship, love and lust. New groups scroll across the New Faces banner.
The idea
Connection is rarely linear.
The person you wanted to impress becomes your closest friend. A friend becomes someone you can't stop thinking about. Chemistry takes time to find its shape. Most of the ways we meet each other make us decide what we're looking for before we've even said hello.
Playbooth lets your friend group match with other groups without saying what you're after. A match could lead to new friends, a double date, or something more.
Click to read moreRead less▾▴
It rebuilds the photo booth, a staple of any night out, into a modern container that acknowledges how today's connections begin and move between our physical and digital worlds. A photo strip usually ends up on a fridge, proof of a sweet memory. Here, it can lead to the next one.
Friend groups step into a full-body booth, take a single photograph, and post it to the web app, where other groups can react to it. There are three reactions to choose from, each with its own character, representing friendship, love, and lust. Every reaction is anonymous. A group's first three reactions show up as question marks. After that, they can see which types they’ve gotten, but never who sent them.
FriendshipLoveLustThe 24/7 street-facing leaderboard ranks the top groups and shows the types of reactions each one has received. A single reaction doesn’t mean much, but all of them together show spectators passing by which groups people are drawn to, and why. The result is a public portrait of desire.
GROUP 01TALLYBecause no one can see who sent a reaction, a match only happens when two groups react to each other by coincidence. A group chat opens between them, but neither side ever learns whether the other reacted out of desire for friendship, love, or lust.
Plausible deniability makes space for the connection to evolve naturally.
Information
Where136 Bowery, NYC
WhenOct 24 – Nov 8
Hours10:30 AM – 10 PM
Price$10 per session, including a 4x6 print (extra prints $5 each)
WhoAll ages; 18+ to post to the leaderboard. Groups of 2–4, or solo.
FAQ
What is Playbooth?+
A full-body photo booth pop-up in NYC by Grownkid. Take a photo with your friends, get a 4x6 print, and post it to a public leaderboard where other groups can react anonymously. If two groups react to each other, it's a match.
What's a reaction?+
An anonymous signal one group sends another. There are three, each with its own character, representing friendship, love and lust, and no one is ever asked to say which. Each session comes with two. A group's first three reactions show up as question marks. After that, you can see which types you've gotten, but never who sent them.
Is this a dating app?+
No. It's a photo booth meant to encourage playful connection. What happens after a match is up to you.
Do I have to post my photo?+
No. Posting is optional, and you get your print either way. Only post with your whole group's consent.
How old do I have to be?+
The booth is open to all ages. You need to be 18+ to post to the leaderboard.
Do I need to book ahead?+
No. Walk-in only.
What if someone makes me uncomfortable?+
You can report any group or message, and we review every report.
Do I need to come with friends?+
No. Groups of 2–4 are the most fun, but you can come solo too.
What happens when we match?+
Everyone in both groups gets a text and a group chat opens. Neither side ever learns whether the other reacted out of desire for friendship, love, or lust. From there, it could turn into new friends, a double date, or something more.
Who can see my photo?+
Everyone. Posted photos are public on the leaderboard and on the street-facing screen at 136 Bowery, 24/7.
Can I take my photo down?+
Yes. One tap removes it for everyone, or email us and we'll take it down.
How much does it cost?+
$10 per session, including a 4x6 print. Extra prints are $5 each, up to 6.
How long does a session take?+
About 2–4 minutes.
Who's behind Playbooth?+
Playbooth is a Grownkid experience. Grownkid is a NYC social club built on one idea: the meaning of life is play.
How it works
- 01
Pose & Print
Step into the booth at 136 Bowery with your group (2–4 people) or solo. Pick your angle, take your shot, and receive your print.
- $10 per session: 1 full-body shot, 1 retake, one 4x6 print
- Extra prints are $5 each, up to 6 per session
- Angles: low, eye level, or top corner
- Tap to pay only
- All ages welcome
- 02
Post to web app
Posting is optional. Scan the QR code on your print to post your photo to the web app, where other groups can react to it.
- Everyone scans the QR code on your print to join & claim your photo
- Scan within 48 hours of your shoot
- 18+ to post
- Get your whole group’s OK before posting
- One profile per group photo. You react and match as a group, not as individuals.
- You sign up with your phone number. It stays private and is never shared with anyone.
- Photos show on the leaderboard at playbooth.xyz and on the screen outside the booth, 24/7
- Removing your photo takes it down for your whole group
- In more than one photo? Switch between your groups in the app
- 03
React & match
You react as a group, to other groups. Reactions are anonymous and need your whole group’s OK to send. If they react back, it’s a match and a group chat opens in the app.
- The available reactions are characters representing friendship, love, or lust
- Each group gets 2 free reactions per session
- Extra reactions are $4.99, or 3 for $9.99
- Going solo? Your reactions send right away
- When you match, neither side sees which reaction the other sent
- Anyone can see how many reactions a group has, but which kinds stay hidden until its 4th reaction
The booth
Conceptualized by Grownkid. Designed and built by Bag Studio in collaboration with Regular Expression. Showcased at 136 Bowery.
The leaderboard
A public portrait of desire.
A 24/7 screen in the window at 136 Bowery ranks the top 5 groups by reactions received. One reaction doesn't say much. Together, they show who people are drawn to, and why.
Every posted photo goes on the physical leaderboard and playbooth.xyz web app. The window screen shows the five groups with the most reactions, plus each group's mix of friendship, love and lust. New groups scroll across the New Faces banner.
The idea
Connection is rarely linear.
The person you wanted to impress becomes your closest friend. A friend becomes someone you can't stop thinking about. Chemistry takes time to find its shape. Most of the ways we meet each other make us decide what we're looking for before we've even said hello.
Playbooth lets your friend group match with other groups without saying what you're after. A match could lead to new friends, a double date, or something more.
Click to read moreRead less▾▴
It rebuilds the photo booth, a staple of any night out, into a modern container that acknowledges how today's connections begin and move between our physical and digital worlds. A photo strip usually ends up on a fridge, proof of a sweet memory. Here, it can lead to the next one.
Friend groups step into a full-body booth, take a single photograph, and post it to the web app, where other groups can react to it. There are three reactions to choose from, each with its own character, representing friendship, love, and lust. Every reaction is anonymous. A group's first three reactions show up as question marks. After that, they can see which types they’ve gotten, but never who sent them.
FriendshipLoveLustThe 24/7 street-facing leaderboard ranks the top groups and shows the types of reactions each one has received. A single reaction doesn’t mean much, but all of them together show spectators passing by which groups people are drawn to, and why. The result is a public portrait of desire.
GROUP 01TALLYBecause no one can see who sent a reaction, a match only happens when two groups react to each other by coincidence. A group chat opens between them, but neither side ever learns whether the other reacted out of desire for friendship, love, or lust.
Plausible deniability makes space for the connection to evolve naturally.
Information
Where136 Bowery, NYC
WhenOct 24 – Nov 8
Hours10:30 AM – 10 PM
Price$10 per session, including a 4x6 print (extra prints $5 each)
WhoAll ages; 18+ to post to the leaderboard. Groups of 2–4, or solo.
FAQ
What is Playbooth?+
A full-body photo booth pop-up in NYC by Grownkid. Take a photo with your friends, get a 4x6 print, and post it to a public leaderboard where other groups can react anonymously. If two groups react to each other, it's a match.
What's a reaction?+
An anonymous signal one group sends another. There are three, each with its own character, representing friendship, love and lust, and no one is ever asked to say which. Each session comes with two. A group's first three reactions show up as question marks. After that, you can see which types you've gotten, but never who sent them.
Is this a dating app?+
No. It's a photo booth meant to encourage playful connection. What happens after a match is up to you.
Do I have to post my photo?+
No. Posting is optional, and you get your print either way. Only post with your whole group's consent.
How old do I have to be?+
The booth is open to all ages. You need to be 18+ to post to the leaderboard.
Do I need to book ahead?+
No. Walk-in only.
What if someone makes me uncomfortable?+
You can report any group or message, and we review every report.
Do I need to come with friends?+
No. Groups of 2–4 are the most fun, but you can come solo too.
What happens when we match?+
Everyone in both groups gets a text and a group chat opens. Neither side ever learns whether the other reacted out of desire for friendship, love, or lust. From there, it could turn into new friends, a double date, or something more.
Who can see my photo?+
Everyone. Posted photos are public on the leaderboard and on the street-facing screen at 136 Bowery, 24/7.
Can I take my photo down?+
Yes. One tap removes it for everyone, or email us and we'll take it down.
How much does it cost?+
$10 per session, including a 4x6 print. Extra prints are $5 each, up to 6.
How long does a session take?+
About 2–4 minutes.
Who's behind Playbooth?+
Playbooth is a Grownkid experience. Grownkid is a NYC social club built on one idea: the meaning of life is play.
OVERSHARE
OVERSHARE
OVERSHARE
Grownkid is a social club enabling play through clothing & experiences.
Grownkid is a social club enabling play through clothing & experiences.
bored?
bored?
join our social club
a social club for those who believe the meaning of life is play with weekly gatherings in NYC
SOCIAL MANIFESTO
SOCIAL MANIFESTO
SOCIAL MANIFESTO
Find any excuse to talk to someone.
1. Find any excuse to talk to someone.
Connection thrives on small risks. A single “hey” can bring unexpected people into your life.
Invite others into your world.
2. Invite others into your world.
Share your music, your jokes, your tenderness, your weirdness. Involve strangers in your plans and open the door to friendship. It makes the world warmer.
Say no tastefully, say yes indulgently.
3. Say no tastefully, say yes indulgently.
Protect your boundaries but increase the opportunity for luck to strike. Live with intention, not fear.
Be curious, not judgemental.
4. Be curious, not judgemental.
Everyone has quirks; be curious about why this is and what it means for them. There’s always something to be learned.
Playfulness is freedom.
5. Playfulness is freedom.
Life will feel lighter with a playful attitude.
Caring is rebellion — care Boldly.
6. Be earnestly rebellious — care loudly.
Bold people pull the world forward; they make connection possible for everyone around them.
Dance so others feel like they can too.
7. Dance so others feel like they can too.
Be one who gives others permission. When you move, others move. When you open, others open.
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socials
website created by Shrawberry
socials
website created by Shrawberry
socials
website created by Shrawberry
socials
website created by Shrawberry